I bet you are wondering how in the hell can someone stealing end up earning you money? Well, I will tell you but not yet. Keep reading and I will get to it in good time. Piracy can be a major setback for someone who is trying to protect their copyright and ensure they are paid for licenses to their work.
You may know piracy best for it’s role in movie distribution, and music downloaders being sued by the RIAA. There have been some very big developments in the piracy age that has brought the topic into the spotlight. What you didn’t expect to see on the news that even elderly people were downloading music instead of buying it. There have been reports of parents, not even knowing their kids were downloading the content, being sued for their child’s activities.
This sort of thing has to have you questioning whether or not you can keep a copyright and make some money by selling digital goods these days. Everybody after-all, is stealing.
Well you can…
You can make a fortune by using piracy to your advantage. The method used for a lot of pirating is called Torrent downloading. There is this file called a Torrent, with a .torrent extension, and it allows you to download media from multiple sources at once. When you upload something, you allow for it to be downloaded by at least one more person. Then what happens is that person continues to stream the download for others to grab. If all goes well, it will be streaming from hundreds of sources at once. If it does, the download will be available to downloaders much quicker than it was at first when you were the only source.
If you were to bank on the fact that piracy was running strong, you would want to take advantage in some way. Well you are in luck! You can market your product as something that is so valuable, it should be stolen immediately!
I know you’re thinking “why should I want people to steal my product?” Well, because you need to think of piracy as mass distribution and nothing more. Now I do have to say that you don’t want your money-making products to be stolen. If you sell an ebook for $47, then you want to continue selling it and making a profit. But what about those ebooks that you give away with a newsletter subscription, or as a free download available to anyone directly from your website?
By putting your product in the torrent system, you are making it available to millions of potential downloaders. You will have to view a torrent description the same way as you would an Amazon description though. Make your ebook stand out fromt he crowd with a nice cover, and formatted words that make people say “I have got to download that!”
How does this make me money?
Ok. Now listen carefully… If you created an ebook properly, you most likely referenced your website inside of it at least once. You may have included affiliate links to products you mentioned. You may have mentioned your newsletter, or your rss feeds. Maybe you mentioned your social networks. Now assume this file is downloaded by a million people or more. What kind of traffic, and affiliate sales do you think you will get?
Piracy can be used to your advantage. You don’t have to be the angry copyright holder that grubles every time someone downloads their product illegally. You can turn the frown upside down and make some serious doh! off of it.
How you get started is by downloading a free program called BitTornado, and using it to create a torrent file for your ebook. You would then open up that torrent file, and BitTornado will stream it for you. You can go to a torrent site such as IsoHunt or MiniNova and announce your torrent. This will allow it to be indexed by torrent directories everywhere.
Keep an eye on your torrent, and watch as people start to grab it. Check the directory you announced it at for stats showing how many downloaders there are, and how many seeders are sharing it at this time. Then sit back and watch your traffic and affiliate stats rack up points!
Are you leaving a traffic source on the table?