Calculated risks can make your blog great

Taking a risk every now and then is what puts you into the global success lottery. Without risk, you would die a poor struggling individual. Even people playing a $1 a month lottery ticket are at least attempting to take a risk. They risk a dollar, and have a chance to win a million dollars.

As a blogger, you have to learn how to take calculated risks in order to advance and grow your community. Your goal may be to collect email addresses to allow you to put your brand out there in every household. You may just want to get people to your blog so they can click on your ads. Whatever your desire may be, taking risks will allow you to use leverage to grow that audience by huge numbers.

You may know that I recently made a calculated risk by adding my new forum. The risk is that I am starting all over from scratch with zero forum members, and if I don’t grow those numbers quickly I may end up looking like a complete marketing joke. I made the risk because I have lots of marketing experience, and I know very well that what I am offering in that forum has value to every single one of my readers. I have everything in there from marketing and monetization knowledge, to job boards for those looking for and/or providing a service. You can even find or offer guest posting opportunities on there.

I took the calculated risk knowing that I have potential to grow my site traffic, readership, and opportunities to sell my services and affiliate offers as well as make additional ad revenue.

A fellow blogger recently talked about another calculated risk about ranting on your blog. You may lose some readers, but you may instead show your readers that you are human too and have feelings like the rest of us.

If you play to remain a stale blog, by all means don’t take any risk whatsoever. However, if you want to make some great gains, you have to start thinking TODAY about how you are going to take some calculated risks.

Are you missing out by not offering a contest on your blog? Why are you not taking the risk? The risk here is that you won’t get many entries. But the positive outcome may be lots of new subscribers and followers! Take the time below to tell us and your fellow readers what ideas you have for calculated risk taking…

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